Pfizer launches new Safe On condom line
Pfizer has launched a new line of male and inclusive condoms, in order to make access to contraceptive methods closer to adolescents.
The new Safe On line is 4 types of condoms with a price of 55 pesos per pack of three. One of them is lubricated and improves the sensations during the sexual encounter, another is lubricated with spermicide, one more is the ultrasensitive one; that exacerbates the sensations of pleasure by being thinner, and the last one is that of triple pleasure; that has a special methodology that increases the sensations.
Trojan Her Pleasure Sensations Spermicidal Condoms, 12 Count
According to Dr. Luis Guillermo Cortés Peláez, what really makes a difference between these contraceptives of others is that it has the quality of the pharmaceutical and an innovative circular packaging with easy opening to prevent condom rips.
For his part, the member of the Coordinating Council of the Mexican Federation of Sexual Education and Sexology (FEMESS), Rodrigo Moheno Mendoza, stressed the "vitality of reaching all communities because it is a way of perceiving sex as something real, which It happens to all of us at the least expected time and the rights are for all people. "
One of the reasons why condoms are not used is, according to the sexologist and speaker during the presentation, Akiko Bonilla Domínguez, for the myths that exist around, so it is important to reach all sectors in different ways, since all and they all need these products. Safe On is respectful and loving because it also approaches trans women.
In Mexico, 45% of couples do not use any protection in their first sexual intercourse, young people between 16 and 45 years of age report a higher annual incidence of infections due to Sexually Transmitted Infections, and one out of every 5 births are from younger mothers. 20 years.
Although 90% of young people know that the condom is a barrier method of contraception that also prevents the spread of sexually transmitted infections, only between 60 and 70% of them use condoms when having sex.
The General Manager of Consumer Healthcare of Pfizer, Luis Guillermo Cortés, said that the group of people between 18 and 34 years old represents 62% of clients. In Mexico, the value of the condom market reaches 78 million dollars, which could grow because the annual per capita consumption is two condoms per adult.
When presenting the new Safe On condom, with which he ventures into this market, Guillermo Cortés said that it requires products aimed at young people that offer them variety and ease of use, but above all safety. Although 37% of millennials prefer having internet than sex, and 57% of that generation practices sexting, it is known that 79% have relationships on their birthdays or on Valentine's Day.
He indicated that, in Mexico, up to 60% of women with active sexual life have any of the 100 subtypes of human papillomavirus, and in the last three years there has been the highest number of HIV cases among young people between 15 and 21 years old.